EA is launching a new loyalty program which will allow members to receive benefits ranging from in-game content unlocks, early access to beta tests and demos, as well as the hottest news and exclusive access to development teams.

 Starting from today, Battlefield: Bad Company 2 VIPs get access to Medal of Honor rewards (See www.gunclub.ea.com for details) including early access to the Medal of Honor beta and the M24 Sniper Rifle in the retail version of the game. You can keep up to date on what awards you qualify for at the official Gun Club site at www.gunclub.ea.com.

 This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty. The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans,” says Jeff Karp, Senior VP of Marketing at EA. “Today, we are launching the Gun Club with Battlefield: Bad Company 2 and Medal of Honor – two of the hottest titles coming out this year… and this is just the beginning.”